Effective Date: Jun 2026
Thank you for using Equal AI (“we”, “our”, “us” “Assistant”). Your privacy is important to us. This Privacy Policy explains how we collect, use, share, and safeguard your personal information (defined in Section 2) when you use our application and services.
We want to ensure that you have complete control over the means and the manner in which you wish us to process your data. We process your personal information as permitted under applicable data processing laws, and in most cases will be processing your personal information based on your explicit consent and for a specified purpose as informed to you while seeking your consent, and to the extent permissible under applicable law, shall process your personal information that you voluntarily provide to us without prior consent (and we have elaborated on these two methods in the ‘About Us’ section below).
We comply with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the Digital Personal Data Protection Rules, 2025 ("DPDP Rules"). For the purposes of this Privacy Policy, Equal Identity Private Limited acts as a "Data Fiduciary" in respect of personal data processed through the Assistant, within the meaning of the DPDP Act.
Equal AI is your personal digital assistant, designed to answer phone calls on your behalf and intelligently assist in conversations. Whether it's handling known or unknown calls in accordance with your preference, identifying spam, or managing delivery instructions, Equal AI acts on your behalf as an intelligent extension of you saving time, reducing interruptions, and enhancing how you communicate.
By providing us with your express consent/voluntarily providing your personal information to us (where relevant), you acknowledge and agree that the Assistant shall collect and process your personal information, for specific purposes which broadly involves handling incoming unknown calls and making conversation on your behalf (we have elaborated on the personal information collected and the specific purpose for processing in the sections below). You also acknowledge and agree that the configuration, activation, and use of the Assistant, which essentially involves responding to calls from unknown numbers, may result in disclosure of contextual information, or specific actions or establishment of inter-se relationships between you and the unknown caller, which the Assistant as your agent will facilitate. Any activities of the Assistant as your agent is entirely governed by the personal information and preferences that you provide.
As mentioned above, we will collect personal information in either of the following ways.
Consent: In most cases, we will process your personal information based on your prior specific consent you have provided through your acceptance of this Privacy Policy prior to providing your personal information to us, which you can withdraw at any time as per the process that we have set out in Section 8 of this Privacy Policy; or
Legitimate use of voluntarily provided personal information: Notwithstanding anything contained herein, and subject to the DPDP Act (when in force) and other applicable laws, your use of our services and voluntary provision of personal information shall be deemed as your consent to our collection and use of such information in accordance with this policy, unless you expressly indicate otherwise. Specifically, this may involve situations where you: (i) provide personal information to set up an account with the Assistant; (ii) provide personal information to train the Assistant to respond to conversations from unknown callers, along with your instructions, preferences or personalisation; (iii) provide personal information to us while providing us feedback; and (iv) provide personal information to us while contacting us. It is clarified that we may also have certain additional legitimate grounds for processing of personal information as may be permitted under applicable laws.
You understand that Equal AI does not make autonomous or unsolicited actions; every action taken by the Assistant is a result of your prior acceptance of this Privacy Policy and the Terms and Conditions for Equal AI (“Terms”). Any inference, response, or disclosure made by the Assistant is rooted in the scope of consent provided by you/voluntarily provided personal information, and it is reiterated that the role played by the Assistant when it has conversation with unknown callers is on your behalf, and as your agent.
Accordingly, you agree that Equal AI shall not be liable for any legal claims, damages, or consequences arising from the Assistant's conduct during such interactions including but not limited to disclosure of information, call handling behaviour, or actions taken during calls where such conduct is solely based on your configuration, instructions, or granted permissions, with the Assistant’s role being limited as that of an agent. By continuing to use Equal AI, you accept full responsibility for how the Assistant interacts on your behalf as your agent within the framework of your selected preferences or anything thereby.
We have laid out specifically below the personal information that we collect from you, our basis for processing said personal information, and the specific purposes of processing.
We will collect the following types of information (“personal information”):
Account Information: We collect your name, phone number, gender, and device details when you register with us and/or when you use the Assistant on your device. When you grant us the requisite permission, we also collect your contact data along with such device details, in order to associate your account with your device and the data and calls routed through it, and to ensure that the Equal AI application functions effectively for you. This personal information helps us create your account to use the Assistant, to personalise your experience, enable core functionalities, and verify your identity when needed. We use such personal information for:
a. completion of your registration and setting up of your account;
b. to meaningfully interact with you on the Assistant;
c. train the Assistant, on your behalf, which in turn engages in conversation with the unknown caller;
d. provide and improve the services and features on the Assistant that you request;
e. to resolve disputes and troubleshoot problems;
f. to help promote a safe service on the Assistant and protect the security and integrity of the Assistant, the services and the users;
g. to customise or improve your experience on the Assistant;
h. to enforce and inform about our Terms;
i. to process and fulfil your request for services or respond to your queries on the Assistant or to us separately;
j. to contact you;
k. to communicate important notices or changes in the services, relevant for the use of the Assistant or for availing the services;
l. in cases where we have a legal duty to use your personal information for a particular reason;
m. sharing and disclosure of personal information with partners and other third parties, as may be required for providing the services;
n. to alert you on new features or enhancements to our services;
o. to communicate with you our services about which you have inquired;
p. to ensure that the Assistant and services function in an effective manner for you;
q. to investigate potential breaches, or to protect the rights, property or safety of the Assistant and its users;
r. to fulfil our contractual obligations towards you; and
s. for any other purpose after obtaining your consent at the time of collection.
Do note that we use your personal information to send you communications regarding the services, as well as send you messages where the primary purpose is to advertise or promote our products or services and messages that relate to your transactions or relationship with us, including usage of the Assistant, purchase of products or services, research, publications, or updates to the Terms. However, we will allow you to opt out of receiving such communications from us. If you opt out, we may still send you non-promotional emails, such as emails about the services, and where feasible, you can opt-out of such emails as well. This will, however, not apply to instances where the emails are correlated to and part of the service offerings provided by us.
Usage Data: We collect Assistant activity, device type, operating system, IP address and browser. This personal information helps us understand how you interact with the Assistant, improve usability, performance and stability and detect technical issues and optimise features.
Call Recording Data: We collect call audio or transcribed data from phone calls handled by the Assistant. This helps us generate summaries, help you decide how to respond or follow-up, and improve the Assistant’s accuracy and contextual understanding.
Third-Party AI Service Providers: To deliver the Assistant's core functionality, we share specific categories of your personal information with the third-party AI service providers listed below. Each provider processes your data strictly on our instructions, on the basis of written contractual obligations requiring confidentiality, purpose limitation, data minimisation, security safeguards substantially equivalent to those set out in this Privacy Policy, and compliance with applicable data protection laws, including the DPDP Act and the DPDP Rules.
By accepting this Privacy Policy and providing your consent through the consent mechanisms presented to you within the Assistant, you authorise us to share your data with these providers for the purposes described above. You may withdraw this consent at any time by deleting your Equal AI account or by writing to grievance@equal.in, subject to the consequences of withdrawal set out in Section 9.
Categories of data shared. Across the providers listed below, the following categories of your personal information may be shared, in each case only to the extent necessary for the purposes set out against each provider:
(a) Call audio: The audio stream of calls handled by the Assistant, including the voice of the caller and, where applicable, your voice;
(b) Call transcripts: the text representation of conversations during calls;
(c) User name: used by the Assistant to introduce itself ("Hi, I'm answering on behalf of [name]") and to personalise responses on your behalf;
(d) Gender: used to select an appropriate voice, pronouns, and conversational tone; and
(e) Caller name: where available from your phonebook, to enable the Assistant to address the caller appropriately and provide context.
Recipients, purposes, and contracting entities. The personal information described above is shared with the following providers, each of which is a "Data Processor" within the meaning of the DPDP Act, acting on our written instructions:
1. Fixie.ai, Inc. (operating the Ultravox platform), governed by its privacy policy available at https://www.ultravox.ai/privacy. We share aforementioned categories of data for the purpose of real-time voice processing and conversational AI, enabling the Assistant to handle calls on your behalf in a personalised and contextually appropriate manner.
2. Axonwise Private Limited (operating the Sarvam AI platform), an Indian company incorporated under the Companies Act, 2013, governed by its privacy policy available at https://www.sarvam.ai/privacy-policy. We share aforementioned categories of data for the purpose of speech-to-text transcription and large language model processing in Indian languages, enabling the Assistant to understand and respond to calls.
3. Google Cloud India Private Limited (operating the Gemini AI service), an Indian company incorporated under the Companies Act, 2013, governed by its privacy policy available at https://policies.google.com/privacy. We share aforementioned categories of data for the purpose of large language model processing to generate AI-driven responses on your behalf during calls handled by the Assistant.
4. ElevenLabs, Inc. , governed by its privacy policy available at https://elevenlabs.io/privacy-policy. We share aforementioned categories of data for the purpose of text-to-speech voice synthesis to enable the Assistant to speak its responses during calls.
Each of the providers identified above is bound by a written data processing agreement which: (i) restricts use of your data strictly to the purposes set out above and prohibits use for any other purpose, including the training of generic AI models that are not specific to the Assistant; (ii) prohibits onward sharing, sale, or commercial exploitation of your data; (iii) requires deletion or return of your data on termination of services or upon your account deletion; (iv) requires the provider to maintain technical and organisational security measures substantially equivalent to those described in Section 7 (Data Security) of this Privacy Policy; and (v) requires the provider to assist us in responding to your rights requests under applicable data protection laws.
Derived Data: The Assistant may use behavioural learning memory and AI modelling to derive insights from your interactions on how you want your information to be handled and shared by us. This derived data is stored in the Assistant’s memory to help personalize and optimize your experience with the Assistant, allowing it to respond more fluently, contextually, and effectively. All such personalisation and inference is done strictly within the scope of your acceptance to the terms of this Privacy Policy and is aimed at enhancing the quality and relevance of your interactions.
Information that you may provide us and how we use it: During calls handled by the Assistant, you may voluntarily disclose new personal information such as your address, contact details, or account information that was not previously shared with the Assistant during the sign-up process either through chat interface or calls. By continuing with such conversations while the Assistant is active, you acknowledge and agree we may process your personal information, as permitted under applicable law and under this Privacy Policy, for the contextual capture and storage of such information, solely for the purpose of generating summaries, enhancing personalisation, and enabling relevant future interactions, strictly within the scope of your permissions and settings. We do not use or share any such user-disclosed information beyond the limits of your explicit consent, and you retain full control over managing or deleting such data at any time.
For you to be able to avail our services, we will require your specific and explicit consent to access the following:
Call Contacts: We require access to your device's contact list. This access is essential for the functionality of the Application specifically, to identify whether incoming calls are from known or unknown numbers and to handle them accordingly. We do not use this information for any unrelated purpose, nor do we share it with third parties without your explicit consent or unless required by law. If you deny or revoke this permission, the Assistant will continue to treat your previously synced contacts as known callers until you delete your Equal AI account; however, any new contacts added to your phonebook after such revocation will be treated as unknown callers and handled by the Assistant accordingly. You may grant this permission at a later time through your device settings.
Notifications: We require access to your device's notifications for two purposes: (i) to detect incoming call alerts in real time and assist with caller identification; and (ii) to send you service-related notifications (such as updates, account alerts, and security messages) as well as promotional notifications relating to the Assistant, including new features, offers, and other communications about our services.
Caller ID: The Assistant may generate caller ID information by analysing unknown incoming calls and assigning labels based on contextual and behavioural data. These caller IDs are system-generated and not manually added by users. While this helps identify callers across the Assistant, no private conversations, personal information, or individual user history is shared with others as part of the caller ID system.
We want to clarify at the outset that we do not sell your personal information. We may share your personal information in the following situations:
With employees and third-party service providers/vendors/contractors authorised to take action on our behalf: To provide our service to you and to help us operate, maintain, and improve the Assistant, only if deemed necessary for providing such service to you, such as sending e-mails to you or for hosting and operating a particular functionality of the service. To this end, all the third parties and employees with whom we share personal information are bound by confidentiality and are monitored by our IT department and information security team.
Legal Requirements: If required to comply with a legal obligation, protect and defend our rights or property, or prevent fraud or illegal activity.
Business Transfers: If we are involved in a merger, acquisition, or asset sale.
We store your data on a secure database with high-end security systems. We retain your personal information only for as long as your Equal AI account remains active and the purposes for which the data was collected continue to be served, subject in all cases to the deletion timelines set out below. Where applicable law requires us to retain specific categories of personal information for a longer period such data shall be retained only to the extent and for the duration mandated by such law, and shall not be used for any purpose other than compliance with that legal obligation.
Retention linked to your account: As a general rule, all personal information collected by us in connection with your Equal AI account including your account information, usage data, call recording data, derived data, and synced contact data is retained for as long as your Equal AI account remains active. Synced contact data is additionally refreshed for every 6 (six) hours, and stale or outdated entries are replaced upon each full sync, such that we do not retain historical versions of your contact data.
Deletion upon account closure: Upon deletion of your Equal AI account, whether initiated by you or by us in accordance with the Terms, we shall permanently and irreversibly delete all personal information as further mentioned under Section 8 of this Policy.
Legal retention exceptions: Notwithstanding the above, we may retain certain personal information beyond the periods set out in this section to the extent required to comply with our legal, regulatory, tax, accounting, or fraud-prevention obligations, or to establish, exercise, or defend legal claims. Any such retained data shall be used solely for the specific legal purpose justifying its retention and for no other purpose.
We share your personal information with third-party vendors or partners under contractual arrangements outside India, to such jurisdictions that is permitted under applicable law, strictly for the purpose of providing our services. Such transfers are carried out subject to appropriate data protection and security measures to ensure the confidentiality and integrity of your information. Any change in our data transfer practices in the future will be notified to you, and you may review our revised Privacy Policy and provide your consent to such updated practices.
As part of data security measures:
a. We take reasonable measures to protect your personal information from unauthorised access, loss, misuse, or alteration.
b. We have adopted all reasonable safeguards as mandated by the applicable law in order to protect your personal information. The personal information provided by you is stored only on the servers in India.
c. Despite our best practices of safeguarding your personal information, you understand and accept that there is no guarantee that data transmission over the Internet will be completely secure and that any data that you transmit to us is at your own risk. We assume no liability for any disclosure of data due to errors in transmission issues, unauthorised third-party access to our Assistant and databases or other acts of third parties or acts or omissions beyond our reasonable control and you shall not be entitled to hold us responsible for any breach of security. In the event of any actual or suspected security incidents, including data breaches, we will take all measures required to be undertaken under applicable laws.
In addition to the above security measures, the following specific technical safeguards apply to your contact data:
- contact phone numbers are encrypted using AES-256-GCM encryption on your device, before the data leaves your device or is transmitted to our servers. our servers receive and store only the encrypted form;
- all contact data is transmitted between your device and our servers exclusively over HTTPS/TLS encrypted connections;
- contact data is stored on our servers in isolated, per-user storage - your contact data is logically separated from the contact data of all other users, and no cross-user access, aggregation, or querying of contact data is technically possible; and
- encryption keys used for contact data encryption are managed server-side and are subject to periodic rotation in accordance with our key management policy.
In the event of a personal data breach which is likely to result in a risk to the rights or interests of affected users, we shall, without undue delay, notify each affected user through their registered contact details.
Despite our best practices, you understand and accept that no method of data transmission over the Internet is guaranteed to be completely secure. We assume no liability for any disclosure of data due to errors in transmission, unauthorised third-party access, or other acts or omissions beyond our reasonable control, and you shall not be entitled to hold us responsible for any such security breach to the extent it occurs notwithstanding our compliance with the safeguards set out above.
You may permanently delete your Equal AI account and the personal information associated with it directly from within the App by navigating to Settings, Delete Account. You may also raise a deletion request by writing to grievance@equal.in
Once a deletion request is initiated:
- your Equal AI account will be permanently and irreversibly deleted within 30 (thirty) days of the request, in accordance with the retention provisions set out in Section 5 (How We Store Your Information);
- all personal information associated with your account, including your Account Information, Usage Data, Call Recording Data, and synced Contact Data, will be deleted or irreversibly anonymised in accordance with applicable laws;
- your personal information will also be deleted from the records of the third-party service providers identified in this Privacy Policy who process such data on our behalf, subject to their respective processing timelines and contractual obligations (which in no case shall exceed 30 (thirty) days from the date of our deletion request to such provider);
- you will lose access to your call history, summaries, preferences, subscriptions (unless the same is active for the remaining subscribed period), and other account-related information;
- this action is irreversible once the deletion process is completed;
- notwithstanding the above, certain limited categories of information may be retained for a period of up to 1 (one) year, or such longer period as may be required under applicable law for legal and compliance purposes.
When you use Equal AI, you will have certain rights regarding your personal information available under applicable laws, including:
Reviewing or correcting your data: You have the right to correct or update any of your personal information. In the event that you notice that any personal information already provided by you is inaccurate or incomplete or needs to be updated, you can ask us to rectify such personal information (if the same cannot be done at your end through the Assistant) by contacting hey@equal.in or reach out at +918019906600
Further, if any personal information already provided by you is inaccurate, incomplete, or outdated, then you must promptly give us the accurate, complete, and up-to-date personal information by writing to us at the email ID provided above, and we shall accordingly rectify such personal information at our end. We urge you to ensure that you always provide us with accurate and correct information/data to ensure that your use of our services is uninterrupted. In case of any such modification of personal information, you may be required to furnish supporting documents relating to the change in personal information for verification, if required by us. Any loss or damage accruing due to provision of inaccurate information or failure to update your details, will be your sole responsibility, to our total exclusion.
Deleting your information: You shall have the right to request for erasure of your personal information in the manner prescribed under Section 5 above.
Right to deny consent: You shall have the right to deny a request for consent for (i) collection and processing of specific personal information; (ii) processing of personal information for specific purposes; (iii) disclosure of such personal information to any third parties; and (iv) retention of such personal information beyond the completion of purpose (except when the same is required to be retained under applicable laws). However, any such denial will not prejudice our rights or the rights of our partners to retain any personal information that you have provided in relation to the services already availed by you through the Assistant, or by any third-party service providers, as per the provisions of this Privacy Policy. Further, in case of a denial of a request for consent, we do not guarantee the provision or continued facilitation of the Assistant and/or a service.
Right to withdraw consent: You may also choose to withdraw your consent (including consent provided for the processing of your personal information by us or by any third party on our behalf) supplied to us at any point in time. To withdraw Your consent for the use, processing, disclosure, sharing or transferring of any personal information, you may raise a request on the Assistant or mail us at grievance@equal.in and/or alternatively, click on the “insert” link provided to you in the email sent by us. Your withdrawal of the consent will not affect the lawfulness of processing of personal information based on your consent before its withdrawal. In such an event, you are responsible for the consequences of such withdrawal of consent, and we do not provide a guarantee of services if any such option to withdraw consent is exercised. If you do not provide your consent or later withdraw your consent, we reserve the right not to offer you a service and/or the Assistant, if such personal information was relevant for provision of the service and/or Assistant.
In scenarios of withdrawal, we may delete/archive your personal information or other information we had earlier collected and stored, or de-identify it so that it is anonymous and not attributable to you.
Upon receiving a request for deletion of your personal information, or withdrawal of consent for the processing of personal information, we shall not retain your personal information if we no longer need it, or there is a legal requirement to retain the same. Do note that multiple legal bases may exist in parallel, and we may still have to retain certain data and information at any time.
Without prejudice to the generality of the foregoing, and specifically in relation to your contact data, you may withdraw your consent for contact synchronisation at any time by revoking the contacts permission granted to the Assistant through your device's operating system settings (such as iOS Settings or Android App Permissions). Upon such revocation, the Assistant shall immediately cease all future synchronisation of your contact data. However, contact data previously synced prior to such revocation shall continue to be retained and used for the purpose of caller identification until you delete your Equal AI account, upon which all synced contact data shall be permanently deleted in accordance with the terms set out under the "Contact Sync Data" section of this Privacy Policy. You acknowledge that, upon withdrawal of contacts permission, previously synced contacts will continue to be recognised as known callers, and any new contacts added to your phonebook after such withdrawal will be treated as calls from unknown numbers and handled by the Assistant accordingly.
Right to nominate: You shall have the right to nominate any other individual, who shall, in the event of your death or incapacity, exercise your rights in relation to your personal information, as per applicable law.
You can contact us at grievance@equal.in to make requests regarding your data.
The Assistant is not intended for children under the age of 18. We do not knowingly collect data from children under 18 or encourage children to interact with the Assistant. If you believe we have collected such data, please contact us so we can delete it. We do not owe any responsibility to any such user, who is a child, or towards his parents or lawful guardian, as applicable.
The Assistant and our services are inclusive and cater to all persons, including persons with disabilities. For the purpose of this Privacy Policy, a person with disability refers to someone with long-term physical, mental, intellectual, or sensory impairment that may hinder their full and effective participation equally with others, but a person who is otherwise competent to contract. If you are a user with a disability and require any assistance to access or use the Assistant, please contact us at hey@equal.in. We will be happy to serve you and help you through the use of the Assistant.
We may update this Privacy Policy from time to time. We will notify you of any changes by way of an email/pop-up notification on the application and will post the new policy on this page with an updated “Effective Date.” You will be required to provide your consent and acceptance to the updated Privacy Policy before you can continue accessing the Assistant and the services after such change. We encourage you to visit the Assistant from time to time to ensure that you are well informed about our latest policies concerning personal information protection. All communications, transactions and dealings on the Assistant shall be subject to the latest version of this Privacy Policy in force at the time.
We have a grievance redressal office who leads a dedicated team at your service to redress any grievances that you may have in relation to your personal information as processed by us. In order to reach out to our grievance officer, please refer to the details below:
Name: Krishna Pallavi
Email: grievance@equal.in
You may also choose to send us written communication at our address below:
Equal Identity Private Limited
3rd Floor, Tower 40, The Loft,
Nexity Hyderabad, Knowledge City Layout,
Raidurgam Village, Serilingampally Mandal,
Hyderabad, Telangana, India, 500081
The grievance redressal team shall acknowledge your grievances, or complaints or concerns with respect to the Assistant or the services, within 24 (twenty-four) hours of receipt of the same and shall endeavour to redress the same at the earliest, and as per the requirements under applicable law.
Please note that Equal AI’s grievance redressal mechanism addresses only the issues related to the way we process and manage your data on the Assistant and in no way, can address the issues that you may have with businesses.
We would also like to inform you that as per the DPDP Act (once it comes into force), if you have any concerns with respect to the manner in which we process your data, and you have exhausted your opportunity of redressing your grievances with us and you are not satisfied with the resolution, you may also make a complaint to the Data Protection Board as and when established through a notification by the Central Government and in a manner as prescribed.